Enriching B2B Data: How Companies Can Use Data Enrichment Effectively
Common mistakes For many companies, B2B data is the basis for outbound, CRM, marketing automation and sales. At the same …
How to Set Up Google Ads Conversion Tracking Correctly
Many companies invest several thousand euros in Google Ads every month - but don't know exactly which campaigns really g …
How to handle inactive Email Subscribers: Re-Engage or Remove?
Every email list faces the same problem at some point: a large proportion of subscribers simply become inactive. For us, …
Valuable Tips for Email Marketing in E-Commerce
Email marketing in e-commerce is often overcomplicated. Brands test endless automation workflows, hyper-segmented campai …
How to Optimize HubSpot Licensing Costs in 2026
Everyone wants low license costs for their CRM system. There are a few "tricks" you can use to optimize your HubSpot lic …
What is the difference between clicks and landing page views?
Clicks & Landing Page Views - The small but subtle difference Simply put, the "subtle" difference between a click an …
Tips for improving email deliverability with HubSpot
If you want to prevent HubSpot from stopping your email campaigns and improve your overall email deliverability, you've …
Problems with CRM Tools in 2026
The Two Biggest Problems Most CRM Users Still Face In my experience, there are two recurring problems almost every compa …
HubSpot Is Retiring Legacy Sandboxes! What You Need to Do Now
HubSpot is sunsetting its legacy standard sandboxes. If you’re still using one, there’s no complex migration path — but …
