Switching CRM Systems: How to Avoid Data Loss During Data Migration
For many companies, switching CRM systems is inevitable sooner or later. Outdated systems, rising license costs, a lack …
The Best Data Enrichment Tool of 2026
The B2B data enrichment market has been growing rapidly for years. At the same time, demands for data quality, GDPR comp …
Golden Record
The One Truth About Your Data Sooner or later, the same problem arises in almost every CRM or marketing project: Data is …
How good is HubSpot for B2C companies?
HubSpot is a powerful tool for B2B marketing, but how suitable is it for B2C projects? In this article, we want to answe …
Enriching B2B Data: How Companies Can Use Data Enrichment Effectively
Common mistakes For many companies, B2B data is the basis for outbound, CRM, marketing automation and sales. At the same …
How to handle inactive Email Subscribers: Re-Engage or Remove?
Every email list faces the same problem at some point: a large proportion of subscribers simply become inactive. For us, …
Valuable Tips for Email Marketing in E-Commerce
Email marketing in e-commerce is often overcomplicated. Brands test endless automation workflows, hyper-segmented campai …
How to Optimize HubSpot Licensing Costs in 2026
Everyone wants low license costs for their CRM system. There are a few "tricks" you can use to optimize your HubSpot lic …
How to generate valuable Leads from LinkedIn
LinkedIn is one of the strongest lead generation channels in the B2B sector - if you use it in a structured way. However …
