Google Analytics - What to look out for in 2025?
Google Analytics will remain one of the central tools for data-driven marketing in 2025. However, with new technologies, …
Using Google Tag Manager correctly - best practices 2025
Google Tag Manager (GTM) has long been the standard in modern web tracking - and yet many companies are not using its fu …
Reporting with Looker Studio - How to visualize your GA4 data
Google Analytics 4 (GA4) delivers powerful data - but many companies struggle with the overview. This is exactly where L …
GDPR-compliant tracking: Google Analytics vs. Matomo
The GDPR has fundamentally changed web tracking in Europe - transparency, consent and data minimization are now mandator …
