Skip to content
English
Contact
All posts

How to approach content distribution across the sales funnel

Picture of Heinz Klemann By   ·  1 minute read

Creating good content is only half the battle. Getting it in front of the right people at the right stage of their journey is where content marketing really becomes powerful.

At BeastBI, we've developed a practical and scalable way to match content types to each stage of the sales funnel—from awareness all the way to the final quote and beyond. Here's how we do it, with real examples.

Top-Top of Funnel: Broad Awareness Content

This is where we cast the widest net. The goal is to bring in traffic by answering general questions and providing educational value. We publish:

  • "How to" guides (e.g. How to Set Up GA4 in 2025)

  • Lexikon-style entries (e.g. What Is Performance Marketing?)

  • Industry stats (e.g. Marketing Budget Benchmarks for SaaS Startups)

This content helps build brand visibility and gets users into our ecosystem.

Top of Funnel: Opinion-Led Educational Content

Here, we dig a bit deeper, answering trending or strategic questions. Think:

  • SEO Trends to Watch in 2025

  • Why Most Startups Fail at Google Ads

We position ourselves as thought leaders, offering insights that go beyond the basics.

Middle of Funnel: Comparison & Evaluation Content

This is where prospects start actively researching solutions. We create:

  • Tool comparisons (HubSpot vs. Salesforce)

  • Best-of lists (Top 10 Marketing Agencies in NYC)

  • Solution-based content (Alternatives to Google Analytics)

This content helps users understand their options and often brings in highly qualified leads.

Bottom of Funnel: High-Intent, Service-Focused Content

Now it’s time to close. People searching at this stage know what they want. Examples include:

  • HubSpot Agency Berlin

  • Best SaaS Tool for Task Management

We align content with bottom-of-funnel keywords and service-specific pages.

Quote Phase & Beyond

Once someone is about to convert, we keep the content tailored:

  • Personalized quote landing pages / layout

  • Custom PDF proposals

  • Even strong, clearly written terms and conditions (yes, we’ve had clients compliment ours!)

And further down the line:

  • Exit surveys

  • Testimonial and case study content

Final Thoughts

Every stage of the funnel deserves its own type of content. If you mix everything into one pile, you confuse your visitors. But if you give the right message at the right time? You build trust, generate leads, and win clients.

Want to learn more about AI driven content production and SEO. Get in touch.