Marketing audits & analysis for greater efficiency

What we audit - and how we proceed

Our audits follow a clearly structured approach. The focus is on the following points, among others:

Unused functions & license structure

We analyze which tools and functions are technically available in your HubSpot setup but are not currently being used - and where you can achieve efficiency gains through targeted activation. At the same time, we check your license structure: Are you using what you pay for - or are you paying for functions that nobody uses?

Data quality & data structure

We take a close look at your data records:

• Deliverability of emails (incl. technical configurations such as SPF/DKIM/DMARC)
• Duplicate check (contacts, companies, deals)
• Completeness & relevance of the fields
• Timeliness of key information

Communication capability & deliverability

We check whether your email communication is working properly from a technical perspective and whether there are any deliverability issues that could affect your campaign performance.

Processes, automation & reporting

Which automations are running - and are they working as desired? Is there untapped potential in workflows or lead nurturing? Are your reports meaningful or confusing? We uncover weaknesses and show ways to optimize them.

Digital accessibility is not a topic for the future - it is already required by law and an important component of good user guidance. At the same time, SEO, conversion rates and general usability also benefit from accessible websites.

With our compact, impact-oriented accessibility audit, we help you to quickly identify where your website currently stands and what you can specifically improve.

How we check

One audit - many levers
We analyze your 3-5 most important pages (e.g. homepage, services page, contact) and check them for critical barriers according to the criteria of WCAG levels A and AA - with a focus on practical feasibility and real impact. This includes, among other things:

• Contrasts & color scheme
• Alternative texts & image descriptions
• Keyboard operability & focus guidance
• Form accessibility & ARIA structures
• Structuring of headings and content

You receive a clearly structured report with screenshots, concrete recommendations for action and prioritization according to the 80/20 principle - so that you start where the impact is greatest.

Our approach

• Focus on quick wins and typical weak points
• Pragmatic recommendations - not theory, but directly implementable
• Step-by-step deepening possible if required

On request: implementation by our team or in collaboration with you

What we check:

Campaign structure: Are your campaigns logically structured, clearly separated and performance-oriented?

Keyword setup: Are you using the right keywords or types. What do the search terms look like?

Budget allocation: Is your advertising budget flowing into the right campaigns and search queries - or is it being wasted in inefficient areas?

Ads & assets: How well are your ad variants, extensions and creatives performing?

Conversion tracking: Is your tracking set up correctly, is it GDPR-compliant and are conversions evaluated correctly?

Clear recommendations & potential

After the audit, you will receive a transparent catalog of measures with prioritization that shows how you can make your campaigns more efficient and results-oriented - for better leads, higher CTRs and a stronger ROI. Whether internal implementation or together with us - you decide how to proceed.

Ongoing support from certified experts

As a certified Google Ads partner, we can also provide ongoing support for your campaigns on request - including strategy, implementation, testing and optimization. Whether search ads, display, remarketing or Performance Max: we ensure clarity, structure and continuously improving results.

How well are your social media channels really performing - organically and in advertising? With our social media audit, we analyze your presence on platforms such as Meta (Facebook & Instagram), TikTok and YouTube. We systematically check whether your content is reaching the right target groups, whether the strategy is working and whether budgets are being used efficiently.

What we analyze:

Content strategy: Do the content, formats and tonality suit the target group and platform? Is there a clear common thread in your communication?

Target group approach: Who is currently being reached - and who is not? Do the target groups match your buyer personas?

Channel structure: Does the selection and maintenance of platforms make sense? Is there potential through new or more focused channels?

Performance & reach: How are reach, engagement and growth developing organically?

Advertising structure & ad strategy: How effective is your campaign architecture in paid social? Is budget being used optimally or is it being wasted?

We work with tools such as Metricool and the native platform data to draw an objective picture of your current social media performance.

Results & clear recommendations for action

At the end of the audit, you will receive a concrete action plan that identifies weaknesses, reveals optimization potential and sets priorities for a more effective social media strategy - whether organic, paid or a combination of both worlds.

Ideal for B2B companies that want to improve their organic visibility or use their social media budget in a more targeted and efficient way.

How visible is your brand compared to your direct competitors? Which channels do your competitors use, where do they invest in ads - and which topics do they focus on in SEO and content? Our competitor audit provides you with an in-depth analysis of your competitors' digital strategies - including clear recommendations for action for your own positioning.

What we analyze:

SEO performance & keywords
Which keywords do your competitors use? How does their visibility on Google compare to your brand? Are there any content gaps that you can target?

Social media strategy
Which platforms are your competitors active on? How regularly do they post, what is the level of engagement, what content works?

Traffic sources & reach
Which channels do your competitors use to attract website visitors? Organic, paid, referral or social?

Ad spend & advertising measures
In which areas do your competitors invest? How active are they in the search network, display or on social?

Channel strategy & content focus
Which topics dominate the competition? Do they communicate specifically in niches or broadly? How is the content strategy structured and which channels are the focus?

Market position in digital comparison

You receive a structured overview of your digital market position compared to 3-5 relevant competitors - including

• Visibility and performance comparison

• Potential analysis & growth opportunities

• Specific recommendations for action for SEO, social media and advertising