How healthcare providers can win digital marketing in 2025

In 2025, the digital landscape for healthcare providers is more competitive than ever. Whether you run a dental clinic, an osteopathy practice, or a medical software company targeting physicians, success will depend on your ability to reach the right people, build trust, and convert interest into appointments.

Over the past years, we've worked with multiple healthcare businesses—from local clinics to international health tech SaaS tools—and helped them improve their digital presence. Here’s what we’ve learned, and what healthcare companies need to know to stay ahead in the coming year.

Where Digital Marketing Works Best in Healthcare

We’ve tested nearly every channel, but two consistently outperform the rest:

1. Google Search (SEO + PPC)

The absolute top performers in healthcare marketing are Google Organic (SEO) and Google Ads (PPC). People looking for care don’t scroll social feeds—they Google it.

• Local SEO can drive significant appointment volume when optimized properly. We've seen this firsthand with a dental clinic that doubled their new patient bookings simply by targeting local keywords and improving website usability.

• Google Ads allow for immediate visibility and are a must for practices that want consistent lead flow.

2. Email Marketing (for Lead Nurturing & Reactivation)

While email won’t bring in brand-new patients at scale, it’s incredibly valuable for follow-up, reminders, and keeping leads engaged over time. It’s also key for patient reactivation campaigns.

What Doesn’t Work (Usually)

Social media, while great for some industries, hasn’t shown strong direct ROI for most healthcare providers we’ve worked with. Most patients aren’t discovering providers through Instagram reels or LinkedIn posts—they’re using Google with clear intent.

That said, PR features and trust-building content shared on social can boost legitimacy and long-term reputation.

The Trust Factor

In healthcare, trust is everything. What worked well for our clients was integrating third-party trust platforms like Jameda, Google Reviews, and Trustpilot directly on their websites.

In addition, getting featured in local or national media, health newsletters, or respected medical blogs added credibility and helped close the gap between interest and action.

The Power of HubSpot for Healthcare

HubSpot has become one of our go-to tools for managing CRM, email workflows, and sales automation. It allows healthcare practices to:

• Capture leads from paid and organic sources

• Send automated follow-ups and reminders

• Track every touchpoint with the patient

• Get clear insights on what drives appointments

If you're serious about scaling your practice, HubSpot is the CRM platform that can grow with you.

Book a Free Strategy Call

If you're running a healthcare business and want to grow in 2025, we offer a free 30-minute strategy session to audit your current setup and show you how to improve traffic, conversions, and patient trust.

Let’s talk about how we can support your growth: Book your free consultation here