Reporting & Tracking

Tracking & reporting with Google Analytics (GA4)

We support you with the complete and data protection-compliant setup of Google Analytics 4 - from the technical implementation to the strategic evaluation of your data. We don't just rely on standard solutions, but adapt the tracking individually to your business goals and digital touchpoints.

Professional GA4 implementation

We set up Google Analytics 4 in a complete and structured manner - including all relevant standard events such as page views, scroll depth, clicks on external links, video interactions or file downloads. We also take industry-specific requirements into account and implement custom events on request - for example for CTA clicks, form submissions or e-commerce tracking.

Data protection & cookie consent (GDPR-compliant)

Legally compliant implementation is our top priority. We only integrate Google Analytics in conjunction with a cookie consent banner that meets all GDPR requirements. The data is only collected once the user has given their consent - technically correct and clearly documented. We support all common consent management platforms such as Usercentrics, Cookiebot, CCM19 or individual solutions.

We use Google Tag Manager (GTM) as standard in all our projects - the central tool for flexible, structured and efficient management of a wide range of tracking and marketing tags. This allows tracking solutions such as Google Analytics, Matomo, Google Ads, Meta Pixel or user-defined events to be centrally controlled, versioned and, if necessary, quickly adapted - without any intervention in the website's source code.

With a clean GTM implementation, we ensure that your tracking infrastructure is scalable, easy to maintain and GDPR-compliant. Changes or extensions can thus be implemented much faster - for example, when adding new events, changing the analysis platform or integrating conversion tracking from advertising networks.

Whether standard tags, user-defined triggers or complex event logic via the data layer - we configure your Google Tag Manager in a clear, documented and structured way. This allows you to maintain an overview of your tracking landscape at all times and make data-based decisions with confidence.

We set up Matomo for you in a data protection-compliant and structured manner - whether as a new tracking solution or as an alternative to Google Analytics. Matomo is a powerful and flexible solution, especially for companies that attach particular importance to data sovereignty and GDPR compliance.

We also support you in the migration from Google Analytics to Matomo, including the transfer of existing tracking logic, individual events and target projects. This allows you to keep an eye on your most important data - without any data transfer to third parties or US servers.

Whether self-hosted or in the cloud: we ensure legally compliant integration, connect cookie consent tools, configure dashboards and create individual reports on request that map your business-relevant KPIs. We are also happy to implement advanced requirements such as e-commerce tracking, form analyses or user-defined target groups for you.

With Matomo, you get a powerful analysis tool - independent, transparent and fully under your control.