Travel, e-commerce, e-mail marketing, data validation
Travador: Validation of 500,000+ email contacts
We validated over 500,000 email contacts for Travador. The result: over 90% of the addresses were valid - a positive surprise. With clever automation, we were also able to control the costs of reactivation campaigns and make optimum use of the contacts' potential.
Surprisingly high data quality in the B2C environment
2 months
Reactivation
Automated processes for efficient recovery and archiving of contacts
Initial situation
Travador has a huge email database with hundreds of thousands of contacts. These included many addresses of customers who had not been active for some time - whether due to a lack of purchases or low newsletter opening rates. The key question was: was it worth keeping these contacts or should they be discarded?
The challenge
Amount of data: Over 500,000 contacts had to be validated.
Cost/benefit analysis: Reactivation campaigns have great potential, keeping inactive contacts is associated with considerable costs.
Measures
Email validation: Technical check of all contacts to screen out inactive, incorrect or risky addresses.
Automation: Use of smart processes to increase efficiency in the reactivation campaign.
Reactivation strategy: Gradual re-approach of validated contacts over a period of approx. 2 months per address.
Cost control: Implementation of mechanisms to maintain a balance between campaign costs and earnings potential.
Results
Over 90 % valid contacts - a positive surprise in the B2C environment
Basis for long-term reactivation of the customer base
Efficient cost control through automation
New sales potential by winning back inactive customers
About Travador
Travador is one of the leading online short break providers in German-speaking countries. The company specializes in wellness hotels, short breaks and beautiful weekend trips and inspires with tailor-made offers for unforgettable time-outs.
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