Tirana Dental Clinic: ROAS increase to 313% with Meta Ads
Through targeted testing and the continuous exchange of creatives, we were able to increase the ROAS of Meta Ads to 313 % within a month - and have successfully maintained this level for months.
Continuous new development & exchange against creative fatigue
Stable
Performance
ROAS level successfully maintained for months
Initial situation
In the healthcare and hospital sector, it is essential to reach exactly the right target groups and at the same time regularly renew ad creatives in order to avoid creative fatigue - the decline in performance due to "worn-out" creatives. The big fear, especially in the paid social media sector, is to collect leads that don't really fit or only have a superficial interest.
Measures
Creative testing: Continuous testing and replacement of image and video creatives to avoid performance drops at an early stage.
Targeting optimization: Refinement of the target group approach for German-speaking patients with high conversion potential.
Campaign structure: Establishing a clear campaign logic that enables quick tests and scalable results.
Monitoring & reporting: Ongoing analysis of KPIs with a focus on ROAS and creative performance.
Results
+313% ROAS in just 1 month
Stable performance: Level held constant for months
Increased efficiency: Significantly more leads with good CPL enable efficient scaling of the area
About the Tirana Dental Clinic
The Tirana Dental Clinic is a modern, internationally oriented dental clinic in Albania. Specializing in implants, dentures and aesthetic treatments, it attracts patients from all over Europe who value quality, transparency and attractive price advantages.
