Talent Factory: Performance marketing for applicants via LinkedIn & Meta
For Talent Factory, we took over the previously little-used social media profiles on LinkedIn and Meta, professionalized them and used them successfully to attract applicants through targeted advertising.
Takeover & professionalization of LinkedIn and meta profiles
Recruiting
Applicants
Targeted social ads to attract applicants
Reach
Organic
More visibility and inquiries via social media
Initial situation
Talent Factory had profiles on LinkedIn and Meta, but these were only minimally maintained and offered hardly any reach or applicant potential. The aim was to professionalize the social media presence and actively use it to attract new applicants.
Measures
Profile takeover & professionalization: Optimization of the existing LinkedIn and meta profiles, including branding, visual language and content guidelines.
Content strategy: Creation of relevant content that appeals directly to applicants and provides insights into the company.
Social ads: Setting up and running targeted advertising campaigns on LinkedIn & Meta with a focus on attracting applicants.
Continuous support: Ongoing monitoring, campaign optimization and reporting.
Results
Significantly more professional image on LinkedIn & Meta
First successful applicant inquiries via social ads
Sustainable basis for long-term social recruiting
About Talent Factory
Talent Factory is a provider of modern solutions in the field of call center services and personnel provision. The company supports its customers with customized services in customer communication and attaches great importance to quality, efficiency and employee satisfaction.
