Initial situation
Talent Factory wanted to attract more qualified applicants via digital channels. Initial measures were already in place, but the results were not satisfactory. A comprehensive audit was to clarify which adjustments needed to be made in order to increase recruiting success. In the competition for applicants, it is crucial to have an appealing website with applicant management integration, as well as efficient advertisements and a strong social media presence.
Measures
- Website audit: Analysis of the existing site, with the clear result that a move to a more powerful system was necessary.
- Google Ads Audit: Review of keyword strategies, ad copy and campaign structure; identification of inefficiencies and wastage.
- Social Media Audit: evaluation of profiles and content; recommendation for clearer employer branding measures and targeted advertising campaigns.
- Strategic plan: Creation of an action plan to restructure all three channels.
Results
- Clear roadmap for the website migration
- Package of measures to optimize Google Ads resulted in Google Ads only being used selectively
- Professionalization of social media for recruiting and employer branding
