The challenge
Competition in the field of dental treatment abroad is fierce. The aim was/is to attract more German-speaking patients to the dental clinic via digital channels and to increase visibility in a highly competitive market segment. Many providers compete with similar services and prices. In order to prevail, a precise focus on the relevant search queries and a clear conversion strategy were crucial.
Measures
- Google Ads audit & rebuild: Analysis of existing campaigns and complete restructuring.
- Keyword strategy: Focus on highly relevant search terms such as "dental implants abroad", "dentures abroad" or "dental treatment costs".
- Ad texts & landing pages: Optimization of messages for trust, transparency and price-performance advantages.
- Conversion tracking: Setting up clean tracking for leads, inquiries and contact forms in combination with HubSpot the CRM tool.
- Continuous testing: Ongoing A/B testing of ad variants and landing pages to increase the conversion rate and much more.
Result
After just three months, there were clear results:
- +191 % more leads via Google Ads
- Improved visibility for key search terms
- Higher utilization of the clinic due to international patient inquiries
