--- title: "Osteopathie Naumann: Google Ads optimization appointment costs" description: "Success story: How we were able to optimize the account for Osteopathie Naumann through a Google Ads audit." --- [![Beast Logo](https://www.beast.bi/hs-fs/hubfs/beastbi-logo-blue-black.png?width=184&height=126&name=beastbi-logo-blue-black.png "Beast Logo")](https://www.beast.bi/en/) [![Beast Logo](https://www.beast.bi/hs-fs/hubfs/beastbi-logo-blue-black.png?width=184&height=126&name=beastbi-logo-blue-black.png "Beast Logo")](https://www.beast.bi/en/) - Services ### Services **[Performance Marketing](https://www.beast.bi/en/performance-marketing-agency)** [Google Ads](https://www.beast.bi/en/google-ads-agency) [Meta Ads / Social Media](https://www.beast.bi/en/meta-ads-agency) [LinkedIn Ads / Marketing](https://www.beast.bi/en/linkedin-agency)   [**Marketing Automation**](https://www.beast.bi/en/marketing-automation-agency) [CRM Setup/Consulting](https://www.beast.bi/en/crm-agency) [HubSpot Setup/Consulting](https://www.beast.bi/en/hubspot-partner-agency) [E-Mail-Marketing](https://www.beast.bi/en/e-mail-marketing-agency)   ![hk-heinz-klemann](https://www.beast.bi/hs-fs/hubfs/hk-heinz-klemann.png?width=150&height=150&name=hk-heinz-klemann.png)  [Contact us now](https://www.beast.bi/meetings/hk/free-intro)    - References - [Success Stories](https://www.beast.bi/en/success-stories) - [Certifications](https://www.beast.bi/en/certifications) - [Press](https://www.beast.bi/en/press-media) - Company - [About Us](https://www.beast.bi/en/about-us) - [Blog](https://www.beast.bi/en/blog) - [FAQs](https://www.beast.bi/en/faq) More results En - English - [Deutsch](https://www.beast.bi/de/kunden-erfolge/osteopathie-naumann/google-ads) [Contact](https://www.beast.bi/en/contact) [Contact](https://www.beast.bi/en/contact) - Services - [Performance Marketing](https://www.beast.bi/en/performance-marketing-agency) - [Google Ads](https://www.beast.bi/en/performance-marketing-agency) - [Meta Ads](https://www.beast.bi/en/meta-ads-agency) - [LinkedIn](https://www.beast.bi/en/linkedin-agency) - [Marketing Automation](https://www.beast.bi/en/marketing-automation-agency) - [CRM](https://www.beast.bi/en/crm-agency) - [E-Mail-Marketing](https://www.beast.bi/en/e-mail-marketing-agency) - [HubSpot](https://www.beast.bi/en/hubspot-partner-agency) - References - [Success Stories](https://www.beast.bi/en/success-stories) - [Certifications](https://www.beast.bi/en/certifications) - [Press](https://www.beast.bi/en/press-media) - Company - [About Us](https://www.beast.bi/en/about-us) - [Blog](https://www.beast.bi/en/blog) - [FAQs](https://www.beast.bi/en/faq) [Contact](https://www.beast.bi/en/contact) [![logo-naumann-references-color](https://www.beast.bi/hs-fs/hubfs/logo-naumann-referenzen-farbe.png?width=288&height=84&name=logo-naumann-referenzen-farbe.png)](https://www.wismet.de/) Health, Google Ads # Osteopathie Naumann: Google Ads optimization for better appointment costs Through a detailed Google Ads audit and targeted optimizations - from keyword types to new campaign formats - we were able to significantly reduce the costs per appointment for Osteopathie Naumann and improve local inquiries. [← Back to all customer success stories](https://www.beast.bi/en/success-stories/) ## Facts at a glance Audit ### Cost-per-appointment Detailed analysis of Google Ads campaigns Types ### Keywords Testing different keyword types & posting "negatives" Local ### Geo-targeting Targeted inquiries from relevant zip codes, no more competitor clicks ### Initial situation The Osteopathie Naumann practice was already actively using Google Ads, but the costs per appointment had recently risen sharply - almost doubling. The aim was to analyze the performance of the campaigns and make them more efficient again with targeted measures. Many practices also compete for similar search terms in the local area. Without a clean setup and regular optimization, scattering losses increase, which means that incorrect clicks (e.g. on competitors or irrelevant locations) can result in high costs. ### Measures - **Google Ads audit**: Comprehensive analysis of existing campaigns, keywords and ad groups. - **Keyword strategy**: Introduction of different keyword types (exact, phrase, broad match) for more precise control. - **Booking negatives**: Exclusion of irrelevant search queries (e.g. wrong locations, competitor practices). - **New campaign formats**: Testing and implementation of different campaigns (types) with a local focus. - **Continuous testing**: Adjustment of ads, target groups and budget distribution to increase efficiency. ### Results - **Costs per appointment significantly reduced again** - Better control of local search queries - Reduction of wastage & irrelevant clicks - Sustainable basis for efficient local growth ### About Osteopathie Naumann [Osteopathie Naumann](https://osteopathie-naumann.de/) is a specialized osteopathic practice that supports patients at various stages of life - from babies to adults and seniors. With a holistic approach, the team supports patients in relieving pain, improving mobility and regaining a sense of well-being. ### The first step to your success Arrange your initial consultation. Free of charge and without obligation. ## Further project highlights [![reference-dental-clinic-tirana](https://www.beast.bi/hs-fs/hubfs/referenz-zahnklinik-tirana.png?width=370&height=370&name=referenz-zahnklinik-tirana.png) Dental Clinic Tirana - Google Ads 191 % more leads in 3 months with Google Ads](https://www.beast.bi/en/success-stories/zahnkliniktirana/meta-ads) [![reference-xavo](https://www.beast.bi/hs-fs/hubfs/referenz-xavo.png?width=370&height=370&name=referenz-xavo.png) Xavo - Web migration Xavo Inc: Web migration to HubSpot in 7 weeks](https://www.beast.bi/en/success-stories/xavo/web-migration) [![travador](https://www.beast.bi/hs-fs/hubfs/16-1.png?width=370&height=370&name=16-1.png) Travador - E-Mail-Marketing +500.000 contacts validated](https://www.beast.bi/en/success-stories/travador/data-validation) [← Back to all customer success stories](https://www.beast.bi/en/success-stories/) [![Beast Logo](https://www.beast.bi/hs-fs/hubfs/beastbi-logo-blue-black.png?width=184&height=126&name=beastbi-logo-blue-black.png "Beast Logo")](https://www.beast.bi/de/) #### BeastBI - Data-Driven B2B Marketing Agency [LinkedIn Company Page Link](https://www.linkedin.com/company/beast-augsburg)[Youtube Channel Link](https://www.youtube.com/@beastbigmbh) Partner - [Google Ads](https://www.google.com/partners/agency?id=8416666598) - [SE Ranking](https://seranking.com/de/agencies/beast-bi/) - [ZeroBounce](https://www.zerobounce.net/?im_ref=Uru00QwtDxyZTimXVfXGR0REUkuUXlVtiQu9VE0&sharedid=&irpid=7250814&irgwc=1&afsrc=1) References - [Success Stories](https://www.beast.bi/en/success-stories) - [Certifications](https://www.beast.bi/en/certifications) - [Press](https://www.beast.bi/en/press-media) Company - [About Us](https://www.beast.bi/en/about-us) - [Blog](https://www.beast.bi/en/blog) - [FAQs](https://www.beast.bi/en/faq) Copyright © 2026 BeastBI GmbH - [Terms](https://www.beast.bi/en/terms-and-conditions) - [Privacy Policy](https://www.beast.bi/en/privacy-policy) - [Imprint](https://www.beast.bi/en/imprint) - [Sitemap](https://www.beast.bi/sitemap.xml)