The trend towards comparison portals: What's behind it?
Comparison portals have established themselves as an indispensable tool for consumers to make informed decisions and fin …
Developing an Effective AI Content Strategy
In an age where content is king, leveraging AI to craft a compelling content strategy is not just an option—it's a neces …
How to use PMax campaigns successfully in B2B
PMax campaigns offer an excellent opportunity to place targeted advertising in the B2B sector and achieve measurable res …
Google Analytics - What to look out for in 2025?
Google Analytics will remain one of the central tools for data-driven marketing in 2025. However, with new technologies, …
Effective CRM audit: How to check your CRM system
A thorough CRM audit can put your company on the road to success by identifying unused functions and ensuring data quali …
Using Google Tag Manager correctly - best practices 2025
Google Tag Manager (GTM) has long been the standard in modern web tracking - and yet many companies are not using its fu …
Reporting with Looker Studio - How to visualize your GA4 data
Google Analytics 4 (GA4) delivers powerful data - but many companies struggle with the overview. This is exactly where L …
GDPR-compliant tracking: Google Analytics vs. Matomo
The GDPR has fundamentally changed web tracking in Europe - transparency, consent and data minimization are now mandator …
Digital Marketing Trends 2025: AI Content and First-Party Data
As digital marketing continues to evolve in 2025, one trend is becoming crystal clear: AI-powered content creation and C …
How healthcare providers can win digital marketing in 2025
In 2025, the digital landscape for healthcare providers is more competitive than ever. Whether you run a dental clinic, …
