Training & workshops

Learn how to use the system optimally for marketing, sales and customer service in our HubSpot training course. We will show you how to structure your hubs sensibly, automate workflows and manage your data cleanly - so that your team works more productively and your CRM becomes a real growth solution. Regardless of whether you are new to HubSpot or have already gained some experience: We pick you up where you are and impart practical knowledge - understandable and directly implementable.

If you book a complete training course as a company, we will also show you common pitfalls in your day-to-day business directly in your system as well as tips on license and user management 100% tailored to you. The aim is for you to not only "operate" HubSpot, but to be able to use it strategically.

Google Ads works differently in the B2B sector - longer decision-making processes, smaller target groups and a different focus when addressing them require a well thought-out strategy. In this training course, we will show you how to efficiently adapt Google Ads to B2B campaigns: from keyword research and the creation of relevant ad groups to the optimization of conversions and landing pages. You will learn which campaign formats are suitable for lead generation in B2B, how to measure performance accurately and avoid typical budget mistakes.

Special focus: How to link your Google Ads with CRM data and HubSpot in a meaningful way - for a stronger connection between marketing and sales.

A well-maintained CRM is the backbone of a successful sales and marketing team. In our CRM training course, you will learn how good CRM works. We show you how to use the HubSpot system, for example, to efficiently structure customer data, manage contacts better and automate workflows effectively. We also show you how to ensure data quality, map internal processes and support your team in daily use.

The training is particularly helpful for companies that have just introduced a CRM or want to make better use of their existing solution. The aim is not only to understand your system technically, but also to use it strategically as a sales and marketing engine.

This training course is all about your B2B data: How can you ensure that your CRM data is up-to-date, complete and GDPR-compliant? We will show you how to validate email data efficiently, avoid duplicates and enrich your contacts with specific information such as industry, location or turnover. We use tools such as Zerobounce and provide practical recommendations for integration into existing systems.

Ideal for companies struggling with many unused leads, outdated data, low delivery rates or high bounce rates in email marketing.