Initial situation
The Tirana Dental Clinic wanted to improve its digital visibility and build more trust. Traditional SEO measures were not enough, as competition in the dental tourism sector is fierce. Regular, high-quality content output was the goal in order to build up rankings and reach in the long term. At the same time, qualitative backlinks are necessary to strengthen the authority of the website.
Measures
- Blog setup & content planning: Introduction of a blog with two high-quality posts per week.
- AI-supported content creation: Combination of AI content and editorial optimization for high quality & relevance.
- Backlink strategy: Targeted acquisition of high-quality backlinks via PR cooperations with media and industry portals.
- SEO optimization: Keyword analysis and optimization of all posts for sustainable rankings.
Results
- Regular blog output: new content twice a week that boosts visibility and trust
- High-quality backlinks: Building authority through PR collaborations
- Long-term SEO growth: Sustainable increase in rankings and visibility in the German-speaking market
