Wismet: Daily Google Ads reporting with Looker Studio
We have developed an automated daily Google Ads reporting system for Wismet that clearly displays the most important KPIs. The reporting has been running successfully in Looker Studio for around 1.5 years, giving Wismet full transparency of its performance at all times.
Automated KPIs from Google Ads - up-to-date every day
Migration
Looker Studio
Migration for better visualization & usage
0%
Manual effort
Efficiency & transparency without manual effort
Initial situation
Wismet was already using Google Ads, but lacked a clearly structured reporting system that made the most important KPIs visible on a daily and automated basis. Without a central overview, it was difficult to react quickly to changes in performance.
Measures
Reporting setup: Development of automated Google Ads reporting with a focus on the most important KPIs (e.g. clicks, conversion rate, cost per purchase).
Looker Studio migration: About 1.5 years ago, reporting was moved to Looker Studio for better visualization and easy accessibility.
Automation: Establishment of data pipelines that transfer current values to the dashboards on a daily basis.
User focus: Clear, reduced presentation to enable management and operational teams to make quick decisions.
Results
Daily transparency across all Google Ads KPIs
0% manual effort thanks to automated data updates
Successfully in use on Looker Studio for 1.5 years
Faster decisions thanks to clear KPI presentation
About Wismet
Wismet is a German family business specializing in filter solutions for agriculture. With decades of experience and a wide range of products, Wismet helps farmers to operate their machines efficiently, reliably and sustainably.
