Initial situation
Wismet was already investing in Google Ads, but the cost per acquisition (CPA) was too high to scale profitably in the long term. The aim was to increase the efficiency of the campaigns and subsequently increase the budget and thus also sales.
Measures
- Google Ads audit & restructuring: Comprehensive analysis and restructuring of the existing campaigns.
- Keyword optimization: Focus on purchase-relevant keywords and exclusion of inefficient search terms.
- Ad texts & extensions: Optimization of ads for higher click and conversion rates.
- Budget control: Shifting budgets to the most profitable campaigns.
- Tracking & monitoring: Setting up clean conversion tracking and ongoing monitoring of performance.
Results
- -55% cost per acquisition (CPA) in just 3 months
- Significantly more efficient use of budget
- More profitable conversions with a comparable budget
