After a comprehensive marketing budget audit across all channels, we were able to increase Travador's DB3 by 221%. After 1 year and 4 months, the company achieved a fully profitable month for the first time - with a focus on organic channels such as newsletters, affiliates and SEO.
Significantly increased profitability through audit & restructuring
16
months
First fully profitable month after 16 months
Organic
Growth
Channel focus on newsletter, affiliate & SEO as success drivers
Initial situation
Travador invested in numerous marketing channels, but lacked a clear overview of profitability and efficiency. The aim was to use a structured marketing budget audit to find out which channels were working profitably - and which needed to be optimized or reduced.
Measures
Comprehensive channel audit: analysis of all marketing channels - paid (Google Ads, Meta Ads), affiliate partners, SEO, newsletter.
Cost-benefit analysis: Evaluation of the efficiency of each channel and derivation of priorities.
Restructuring paid media: Shutting down pretty much all Google Ads and Meta Ads activities.
Strengthen organic channels: Focus on sustainable channels such as newsletters, affiliates and SEO.
Ongoing reporting: Continuous measurement of DB3 and profitability.
Results
+221 % DB3 after completion of the optimizations
First 100% profitable month after 16 months
Sustainable marketing mix with increased focus on organic channels
About Travador
Travador is a leading online travel provider for short breaks, wellness trips and weekend vacations in German-speaking countries. With a wide-ranging portfolio and a strong brand image, Travador has been delighting travelers who value special experiences for years.
