Health, e-commerce, performance marketing, meta ads
skin689: Creative & Performance Reporting for Meta Ads
With a specially developed meta ads reporting system - including creative fatigue analysis - we were able to identify performance slumps for skin689 at an early stage and ensure consistently high results through rapid countermeasures.
Complex meta ads reporting with clear insights & recommendations
Creative
Fatigue
Early detection of declining display effectiveness
Changes
Optimization
Fast countermeasures in the event of dips for consistent results & less rollercoaster
Initial situation
skin689 had already invested in Meta Ads, but wanted to improve the interaction between creatives, target groups and algorithms. Performance slumps are often difficult to track - without clear reporting, it is almost impossible to take quick countermeasures. In particular, the question of when ad creatives lose their effect (creative fatigue) could not be answered properly until now. The aim was to stabilize performance and scale the Meta Ads account.
Measures
Custom reporting: Development of complex Meta Ads reporting with a focus on creative and campaign performance.
Creative fatigue analysis: Introduction of clear KPIs to recognize early on when ad creatives are losing their impact.
Fast countermeasures: Regular performance checks and direct derivation of measures such as creative changes, budget shifts or target group adjustments.
Transparent insights: Provision of an understandable dashboard for marketing and management teams.
Results
Early detection of creative fatigue
Quick countermeasures in the event of performance declines
Stable campaign performance through data-based decisions
About skin689
skin689 is a premium brand for high-quality skin care products that specializes in science-based solutions for skin tightening and skin care. With innovative formulas and a strong online presence, skin689 appeals to customers worldwide.
