CHO-Time: Marketing audit with a focus on applicant marketing
We carried out a complete marketing audit for CHO-Time. The focus was on applicant marketing in order to optimize recruiting strategies and increase visibility among potential candidates.
Concrete measures for better visibility & applicant quality
Initial situation
CHO-Time was faced with the challenge of developing a clear strategy in the area of applicant marketing. The aim was to increase visibility among potential applicants and to critically review the existing measures. The aim was also to reduce the costs per application and recruitment.
Measures
Complete marketing audit: Analysis of all marketing channels, campaigns and communication measures.
Applicant marketing focus: Specific examination of recruiting strategies, target group approach and candidate journey.
Optimization potential: Identification of strengths, weaknesses and opportunities in existing campaigns.
Recommendations: Specific recommendations for action for content, channels and process optimizations.
Results
Clear recommendations for action to optimize applicant marketing
Improved structure and transparency in marketing and recruiting activities
Stronger positioning of CHO-Time in the competition for talent
About CHO-Time
CHO-Time is an innovative coaching, consulting and training company that helps people and organizations to develop their full potential. CHO-Time uses practical methods, workshops and individual concepts to support companies, particularly in the areas of leadership development, team building and employee recruitment.
