GDPR-compliant tracking: Google Analytics vs. Matomo
The GDPR has fundamentally changed web tracking in Europe - transparency, consent and data minimization are now mandator …
Digital Marketing Trends 2025: AI Content and First-Party Data
As digital marketing continues to evolve in 2025, one trend is becoming crystal clear: AI-powered content creation and C …
How healthcare providers can win digital marketing in 2025
In 2025, the digital landscape for healthcare providers is more competitive than ever. Whether you run a dental clinic, …
How We Use AI to Scale Long-Form Content Without Losing Quality
At our agency, AI has become a key tool in scaling blog posts, guides, and whitepapers. But we don't just throw a topic …
Smarter SaaS Marketing: What Actually works in B2B
In working with several high-tech SaaS companies in the medical and biotech space (especially those focused on AI-driven …
How AI Tools Are Changing the Digital Advertising Game
Digital advertising in 2025 is being shaped by two major kinds of AI tools: generative AI and marketing automation platf …
How to integrate generative AI into your content production
Generative AI is changing how marketers create content, but integrating it into your process depends on the type of tool …
Intent-based Conversion Optimization Strategies
Whether you're investing in SEO or running paid ads, success comes down to one thing: matching content and landing pages …
People-first content in SEO 2025
“People-first content” in modern SEO is about balancing what users need with how they search—but also understanding the …
How to approach content distribution across the sales funnel
Creating good content is only half the battle. Getting it in front of the right people at the right stage of their journ …
