Overview

Performance Marketing

We support you in setting up and continuously optimizing your performance marketing activities - strategically, data-driven and with a focus on measurable results. Whether Google Ads, social media advertising or retargeting: we develop campaigns that increase reach, generate qualified leads and maximize your ROI. With years of experience in the B2B environment, a clear focus on conversion and sound tracking expertise, we ensure that your budget is used efficiently and your marketing remains scalable.

Channel I Google Ads

 

Channel I

Google Ads

A professional Google Ads setup and management only brings sustainable results if it is implemented in a structured and data-driven manner. We ensure that your campaigns are optimally set up, efficiently managed and continuously improved right from the start:

Campaign structure, target groups, ad texts, keywords and conversion tracking - everything is clearly defined and aligned with your goals. We ensure that budgets are optimally distributed, relevant search queries are specifically addressed and wastage is minimized. On request, we can also review your existing account and show you how to achieve more reach, leads and sales with best practices and data-based optimizations.

Our value proposition

  • Complete analysis & optimization of existing Google Ads accounts
  • Development of a clear, scalable campaign structure
  • Setup / revision of conversion tracking
  • Ongoing optimization based on performance data

Your benefit

Maximum advertising impact with minimum wastage - with a clear structure, clean tracking and a strategy geared towards measurable results.

Additional Google Ads content:

Effective Google Ads strategies for the B2B companies
Effective Google Ads strategies for the B2B companies

Effective Google Ads strategies for the B2B companies

Ad fraud in Google Ads: What you need to know
Ad fraud in Google Ads

Ad fraud in Google Ads: What you need to know

 

Channel II

Meta Ads

A successful meta ads setup (Facebook & Instagram) only unfolds its full potential with a clear structure, targeted audience approach and continuous optimization. We ensure that your campaigns are precisely controlled, creatively implemented and improved based on data:

Campaign and ad group structure, target group segments, creative, copywriting and conversion tracking - everything is tailored precisely to your business goals. We ensure that budgets are allocated efficiently, relevant users are targeted precisely and wastage is minimized. On request, we can also analyze your existing account and show you how to generate more leads, sales or reach through creative tests, retargeting strategies and data-based adjustments.

Our value proposition

  • Complete analysis & optimization of existing Meta Ads accounts
  • Establishment of a clear, scalable campaign and ad group structure
  • Setup of conversion tracking & custom audiences
  • Ongoing optimization based on performance data and A/B tests

Your advantage

Higher reach, more conversions and a precise target group approach - with creatives that work, clean tracking and a clear performance strategy.

Our blog:

How good is HubSpot for B2C projects?
How good is HubSpot for B2C projects?

How good is HubSpot for B2C projects?

How to Bypass AI Content Detection
How to Bypass AI Content Detection

How to Bypass AI Content Detection

 

Channel III

LinkedIn Ads

A successful LinkedIn Ads setup offers enormous opportunities, especially in the B2B sector - provided it is clearly structured, targeted and optimized based on data. We ensure that your campaigns reach the right decision-makers, that budgets are used efficiently and that every ad has maximum impact.

Campaign structure, target group targeting by industry, position or company size, creative design, copywriting and conversion tracking - everything is individually tailored to your growth targets.

Our value proposition

  • Analysis & optimization of existing LinkedIn Ads campaigns
  • Development of a clear and scalable campaign structure
  • Setup of conversion tracking & lead gen forms
  • Target group targeting with precise B2B filters (industry, position, company size)
  • Ongoing optimization based on performance data and A/B tests
  • Technical implementation + strategic consulting by experienced B2B ads specialists

Your advantage

More qualified B2B leads, precise targeting and a professionally structured advertising account - for sustainable growth and measurable ROI.

Our FAQs:

  • How much do LinkedIn Ads cost on average?
  • What ad formats are available on LinkedIn?
  • All FAQ

 

Channel IV

Employee recruitment

We develop recruiting strategies that turn digital reach into qualified applications. Whether via social media ads (LinkedIn, Meta, TikTok), search engine marketing or targeted employer branding - we ensure that your vacancies reach the right candidates.

To do this, we combine precise targeting, convincing ads and optimized application processes. We analyse which channels and formats work best for your target group and rely on data-based optimization to sustainably reduce your costs per application.

Our value proposition

  • Development of a cross-channel recruiting strategy
  • Creative ad design for high attention and application rates
  • Optimization of landing pages or application forms
  • Conversion tracking & performance optimization
  • Development of a long-term employer brand (employer branding)

Your advantage

More qualified applications, shorter recruitment times and a strong positioning of your employer brand with clear & measurable results.

Exciting lexicon articles:

 

Channel V

Social recruiting

We use the reach and targeting possibilities of social networks to get your vacancies directly in front of the right candidates - including passive talent who are not actively searching on job portals.

With targeted campaigns on platforms such as LinkedIn, Instagram, Facebook or TikTok, we address your ideal candidates where they spend their time. Creative ad formats, authentic employer messages and precise targeting ensure maximum relevance.

Our value proposition

  • Development of a social recruiting strategy tailored to your industry and company
  • Selection of the best platforms for your target group
  • Creation of appealing image and video ads
  • Use of precise targeting (location, qualifications, interests)
  • Optimization of application processes for mobile devices
  • Continuous evaluation and performance improvement

Your advantage

With social recruiting, you can reach more qualified candidates, reduce time-to-hire and position your employer brand in a contemporary way - with measurable results and without wastage.

Exciting SEO/GEO content:

SEO analysis: Optimization for better rankings
SEO analysis

SEO analysis: Optimization for better rankings

How We Use AI to Scale Long-Form Content Without Losing Quality

How We Use AI to Scale Long-Form Content Without Losing Quality

 

Channel VI

Social profile management

We ensure that your social media profiles are professionally set up, uniformly designed and regularly maintained - for a strong first impression and a consistent brand presence across all platforms.

Whether LinkedIn, Facebook, Instagram, TikTok or YouTube: We optimize your profiles for maximum visibility, searchability and recognition. This includes an appealing design, search engine-friendly descriptions, up-to-date content and clear call-to-actions.

Our service promise

  • Setup or optimization of your social media profiles
  • Consistent branding (images, banners, color scheme, tonality)
  • Creation of professional profile and company descriptions
  • Integration of relevant keywords for better findability
  • Ongoing updating of content and company information
  • Monitoring of news, comments and ratings

Your advantage

A professionally managed social media profile increases trust like a digital business card. It also strengthens your brand perception and serves as the basis for successful campaigns - whether for customer acquisition, recruiting or branding.

Exciting articles on the topic of marketing analysis

Effective Email List Management for SaaS Success
Effective Email List Management for SaaS Success

Effective Email List Management for SaaS Success

SEO analysis: Optimization for better rankings
SEO analysis

SEO analysis: Optimization for better rankings

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Our blog

We show how structured performance marketing not only eliminates existing weaknesses in your campaigns, but also opens up new potential for reach, leads and sales. We also shed light on many other exciting B2B marketing topics in our blog.

How good is HubSpot for B2C projects?
How good is HubSpot for B2C projects?
HubSpot

How good is HubSpot for B2C projects?

Aug 15, 2025 10:31:07 PM 1 min read
How to Bypass AI Content Detection
How to Bypass AI Content Detection
Guide

How to Bypass AI Content Detection

Aug 12, 2025 8:45:00 AM 2 min read
Effective Google Ads strategies for the B2B companies
Effective Google Ads strategies for the B2B companies
Google Ads

Effective Google Ads strategies for the B2B companies

Aug 9, 2025 11:00:00 AM 2 min read