Google Ads Audit, Optimization & Reporting in the Agricultural Sector
Objective
For Wismet GmbH & Co. KG – a leading supplier of filters and accessories for agricultural machinery and a BeastBI client since 2018 – we conducted a comprehensive Google Ads audit and implemented automated reporting.
The main focus was to identify weaknesses in the account setup and uncover efficiency improvement opportunities.
Through targeted adjustments in tracking and the implementation of transparent reporting, we were able to clearly measure the direct impact of Google Ads on order volume.
Based on these insights, we strategically restructured and optimized the Google Ads account — including campaign architecture, budget allocation, conversion tracking, and audience segmentation.
About Our Case Study Partner
Wismet GmbH & Co. KG is a family-owned business with a strong tradition. The company was founded in 1999 by Stefan Wismet as a specialized filter distributor. Still family-run today, Wismet handles nearly every aspect of the business in-house — from website management and catalog updates to purchasing, sales, and warehousing.
Initial Situation – Google Ads & Reporting
Our initial focus was on analyzing and improving the key performance indicators (KPIs) of Google Ads campaigns. To identify inefficiencies and performance gaps, we utilized our in-house machine learning algorithm.
A central goal was to acquire new customers at the lowest possible customer acquisition cost (CAC). To achieve this, we developed, tested, and continuously refined targeted campaign strategies based on performance data.
In addition, we supported the Wismet team in refining their strategic direction for social media and email marketing, including detailed audits and tailored recommendations.
Once the key measures had been implemented, we developed a custom reporting solution that acted as an early warning system, visualizing performance metrics on a daily basis.
Reporting Challenges
By integrating the Google Ads API using Golang, we created a powerful foundation for automated reporting. This integration enables us to retrieve and process campaign data in a client-specific way.
Thanks to Golang, we benefit from high performance and efficiency in data handling, allowing for deep insights into ad campaign results. All data is processed and stored in a PostgreSQL database.
We then built a reporting template that is sent to the client via daily email updates. These emails act as simple, effective reminders, keeping performance top of mind every day.
Better Reporting = Better Performance
Optimizing Google Ads through data analysis is a crucial step in increasing the efficiency and profitability of advertising campaigns.
By analyzing performance metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC), we can make targeted adjustments that help allocate the budget more effectively and reach more relevant audiences.
This data-driven approach enables us to maximize ROAS and continuously improve campaign success.
In most cases, we focus on either reducing cost-per-acquisition (CPA) or maximizing return on ad spend (ROAS) — depending on the client's strategic priorities.
Looking to improve your Google Ads account?
Then you’ve just found the right agency for the job!
Why Us?
Custom Reporting Development
We have extensive experience working with various APIs — especially from Google and Meta — and have already implemented a wide range of custom reporting solutions.
In principle, we can create meaningful, data-driven reports with virtually any system.
Google Ads Optimization
Thanks to our many years of experience as a certified Google Ads partner, we’re able to quickly identify weak points in your account and implement targeted optimizations to improve performance.
Attention to Detail & Speed
Since the devil is often in the details, we're always willing to go the extra mile for you — and we combine that with fast and efficient execution.