Whether you're investing in SEO or running paid ads, success comes down to one thing: matching content and landing pages to user intent. At BeastBI, we’ve built a framework that helps us track, evaluate, and improve conversions based on where the user is in their decision-making journey.
Here’s how we do it:
We start by dividing keywords and campaigns into three intent tiers:
High intent: Keywords like “Buy [product]”, “HubSpot Agentur Berlin”, or “CRM migration help”
Mid intent: “Top CRM tools”, “HubSpot vs Salesforce”
Low intent: “What is a CRM?”, “How does marketing automation work?”
We then track conversion rates for each tier—whether that’s form fills, demo requests, or marketing qualified leads (MQLs).
For high-intent traffic (from SEO or paid), we use dedicated landing pages that are tightly focused on one action—like booking a call or requesting a quote. These pages are:
Fast-loading
Clear in message
Designed with minimal distractions
With SEO, we monitor which keywords bring traffic to a page and then match those queries to a funnel stage. If a page is ranking for high-intent queries but underperforms in conversions, we adjust the offer, copy, or call-to-action.
In Google Ads:
We target high-intent terms with exact match keywords
Track conversion rate, CPC, and quality score
Align the landing page experience with the specific search intent
We A/B test:
Ad copy and CTA language
Landing page designs
Form placement and number of fields
The goal is to make sure everything flows naturally from intent to action.
The KPI we care most about isn’t just traffic or clicks—it’s cost per qualified lead, based on the user’s intent. This helps us stay focused on what actually drives results.
If your SEO or ad spend isn’t translating to conversions, it might not be your content—it might be a mismatch in intent. Ready to align your funnel more effectively? Talk to us.